Mobile App Development Trends in 2023: What to ExpectHere are the latest mobile app development trends for 2023 that businesses should be aware of. By leveraging our custom software development expertise, we can help you take advantage of these trends and ensure that you don't miss out on any opportunities.
Mobile App Development Trends in 2023
Jul 25 2023 | by Polina Morozova, Anna Shkabarina

To gain a competitive edge in the ever-evolving world of mobile app development, businesses and entrepreneurs must stay in the loop of the latest trends. Mobile apps are facing several trends as we move into 2023, which are providing exciting opportunities for growth and innovation.

We're going to explore the top trends for mobile app development in 2023, including 5G integration, augmented reality and virtual reality applications, progressive web apps, and cross-platform frameworks. Moreover, we'll show how custom software development companies can use these trends to create cutting-edge digital products that sell.

1. 5G Integration: Shaping Mobile App Performance

The arrival of 5G technology has brought about a new era of possibilities for mobile app developers. 5G integration enables richer and more immersive user experiences by delivering lightning-fast speeds and low latency. For instance, think about a healthcare app that facilitates real-time video consultations, paving the way for top-notch remote medical care.

Imagine the possibilities when the world's population begins to tap into the potential of 5G. By 2026, we can expect nearly five billion 5G subscriptions globally, according to Statista. This means high-definition media streaming in densely populated areas will be a breeze, even when Wi-Fi hotspots are out of reach. Not to mention the improved device-to-device communication, lower cost, and battery consumption that 5G brings to the table.

Furthermore, industries like gaming and e-commerce can take advantage of 5G's capabilities to provide seamless real-time multiplayer experiences and deliver immersive product showcases through high-resolution videos and interactive 3D models. Partnering with our company, businesses can create digital products that offer unparalleled speed, interactivity, and engagement with 5G integration. Being a mobile app development company, we can help clients build 5G-enabled apps that improve user satisfaction and increase business growth.

The advancement of 5G isn't limited to wealthy nations. As GSMA reports, the majority of 5G-capable markets in 2023 will be found in Africa and Asia. Countries like Ethiopia and Ghana are joining the 5G bandwagon. Current adoption of 5G in sub-Saharan regions is less than 1%, but it’s expected to leapfrog to over 4% by 2025, and further to 16% by 2030.

Various key players are already capitalizing on this trend. GlobeNewswire finds that big names such as Nokia, Ericsson, Huawei, and Samsung are at the forefront, with China Mobile, Verizon, and Vodafone not far behind.

2. Augmented Reality (AR) and Virtual Reality (VR) Applications: Improving User Engagement

Augmented Reality (AR) and Virtual Reality (VR) are altering the way users interact with mobile apps, providing immersive experiences that go beyond conventional user engagement. For instance, imagine an interior design app that employs AR technology to overlay virtual furniture and decorations onto the user's physical space, helping them visualize their dream home. Needless to say, businesses can enhance customer involvement and conversions by incorporating AR and VR into mobile apps.

In 2023, the AR & VR market is forecasted to reach a substantial value of $31.12 billion. From 2023 to 2027, the market's annual growth rate is projected to reach 13.72 percent, rising to 52.05 billion dollars.

One of the technology giants that has embraced the trend of AR & VR applications is Apple. In its latest hardware release, Apple introduced the Apple Vision Pro, an eagerly anticipated augmented reality headset. This headset seamlessly combines the real world with the virtual world, allowing users to interact with digital content as if it were part of their physical space. It offers a unique and immersive user experience, and users can access apps, watch movies, and write documents within the virtual world.

Through real-time AR simulations, businesses can reduce returns and increase customer satisfaction by ensuring the right fit and style. Similarly, VR applications can transport users to virtual environments for training simulations, virtual tours, or immersive storytelling experiences. By 2024, the world is expected to witness over 34 million VR headsets installations and 1.7 billion mobile AR users, a massive leap from 200 million in 2015.

Our company provides clients with mobile app development services for creating AR-powered apps that let their customers virtually try on clothing, accessories, or cosmetics before they purchase them. Together with the Dashbouquet team, businesses can leverage AR and VR technologies to create captivating and memorable digital products that leave an ever-lasting impression on their target audience.

3. Progressive Web Apps (PWAs): Bridging the Gap between Websites and Native Apps

Progressive Web Apps (PWAs) are emerging as a compelling alternative to traditional native apps, fusing website accessibility with native app functionality.  PWAs are discoverable through search engines, easily shareable, and can function offline, positioning them as a resource-efficient solution for businesses aiming to enhance their mobile footprint and user engagement. You can find more detailed information about the advantages of PWA in the knowledge base by Microsoft.

PWAs can significantly impact organic traffic, with reports suggesting a potential increase from 14% to an astounding 630%. Aside from that, PWAs can dramatically uplift conversion rates, with an average boost of 52%, as per Google Developers.

Here are some of the mobile app development best practices. Starbucks, through its PWA, has doubled its daily active users. Mobile and desktop orders are almost equal. Tinder also experienced a significant reduction in load times after implementing their PWA, which was reduced from 11.91 seconds to 4.68 seconds.

As a custom software development company, we can help clients leverage PWAs to deliver seamless cross-platform experiences, eliminating the need for separate app development for different operating systems.

Suppose a retail company wants to reach a wide range of customers through its digital presence. A PWA, developed by our custom software development company, allows businesses to provide a unified experience across desktops, smartphones, and tablets without requiring users to install native apps.

4. Cross-Platform Development Frameworks: Enhancing Reach and Efficiency

Since the mobile app market becomes more diverse, catering to multiple platforms is essential for maximizing reach. Cross-platform mobile app development frameworks such as React Native, Flutter, and Xamarin enable developers to build apps that work seamlessly across iOS and Android devices. When it comes to building cross-platform applications, developers use a variety of programming languages. The most common toolsets are JavaScript, HTML, and Java.

The adoption of cross-platform development frameworks provides numerous advantages, including cost-effectiveness and faster development through the use of a single app version for multiple platforms. It also offers ease of maintenance and updates, ensuring users always have the latest version. If you are interested in learning more about the perks of cross-platform solutions, this ResearchGate guide is valuable to explore.

According to a recent forecast, the cross-platform app development framework industry is poised to grow at a healthy CAGR of 16.8% until 2033. Flutter has emerged as the best cross-platform framework for mobile app development globally, with a 2022 Statista survey revealing its use by 46% of software developers.

By utilizing these frameworks, our custom software development company can significantly reduce development time and costs while maintaining the quality and performance of the app. In this way, clients who appeal to us can reach a broader audience while maintaining high user experience standards.

Let's consider a startup with limited resources that aim to do mobile app development on both Android and iOS platforms simultaneously. By utilizing cross-platform development frameworks, we can help the startup build a single codebase that runs on multiple platforms, saving time and effort. This approach ensures a consistent user experience and allows the business to capture a larger audience right from the start. Our expertise in cross-platform mobile app development frameworks empowers businesses to maximize their reach, penetrate new markets, and achieve faster time-to-market for their digital products.


In 2023, the mobile app development landscape is marked by significant trends that have the potential to shape the future of digital products. By embracing 5G integration, augmented reality (AR) and virtual reality (VR) applications, progressive web apps (PWAs), and cross-platform mobile app development frameworks, businesses can unlock new opportunities for growth and success.

The Dashbouquet team is equipped with the knowledge and expertise to help clients harness these trends effectively. Partnering with our company, businesses and entrepreneurs can stay ahead in the mobile app market, build innovative digital products, and deliver exceptional user experiences that drive success in the digital era.

You can successfully navigate these trends with our help, creating digital products that resonate deeply with their target audience and propel their growth in 2023 and beyond. So, what are you waiting for? Contact us now to hire a professional mobile app development company and get a free consultation with our experts today.

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